Notes

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A rural dairy farm landscape take up the top quarter of the page. Below, a assortment of foods, including bread, pasta, soup, mashed potatoes, cereal, and ice cream, are arranged on top of a mound of non-fat dry milk spilling from a large Land O’ Lakes paper ingredient bag.

[transcription]

*Quality Dairy Proteins

Land O’ Lakes starts with fresh milk from its member farms. This milk is processed into Land O Lakes cheese and butter; and from these processes come top quality Land O Lakes Dry Whey, Buttermilk and Non-Fat Dry Milk. With these basic quality ingredients and Land O’ Lakes production expertise, it is no surprise that Land O’ Lakes can create the finest Dairy Blends for your product needs, such as cocoa mix, salad dressings, nutritional products and, of course, bakery goods and dairy products.

More! Land O’ Lakes uses this same expertise to make Modified Wheys: Whey Protein Concentrate and Partially Demineralized and Delactosed Wheys.

To learn more about Land O’ Lakes work in the area of blends and Modified Wheys, stop by booth 826 and 827 at the IFT Annual Meeting and Food Expo, June 8 through 11, in New Orleans.

LAND O’ LAKES

Industrial Sales Division
(800) 826-6957, (800) 472-7061 (Wisconsin)

LAND O LAKES is a registered Trademark of Land O’ Lakes, Inc., Minneapolis, Minnesota 55440
Copyright © 1980 Land O’ Lakes, Inc.

[additional notes] - Violet Webber

It is interesting to me how the brand changes the inclusion of the apostrophy. It seems the corporate brand uses it but the consumer brand omits it, as seen with Land O’ Lakes starting with Land O Lakes cheese and butter.

I like the symbolism of the ad, with the food products arranged on the spilled whey. It creates a clear visual of how whey is within each of those food products.

The ad traces the journey from farm to finished food product. The farm scene above shows the agriculture and cow origins of whey, while the foods below demonstrate the versatility of the ingredient.

The ad promotes the brand as comprehensive and capable of transforming dairy into a variety of food applications.

The bolding of specific words draws the reader’s eye to the specific products that the brand is trying to sell, including Dry Whey, Buttermilk and Non-Fat Dry Milk.

There’s a lot going on but the ad feels clean and organized. The use of borders, angles, and contrasting colors organize the ad well.