Notes

[alt text]

A large three-dimensional blue DMV logo takes up the top third of the page. The rest of the page is taken up by text, a coupon, a delivery truck photograph, and a medallion labeled “Special Reserve DMV.”

[transcription]

Few names mean as much as this name does to meat and food processing.

Simply because the name DMV signifies a range of milk proteins, lactose and milk derivatives for an impressive variety of applications in meat and bakery products, desserts, soups, sauces, baby and dietetic foods, instant foods and biscuits, and pharmaceuticals.

DMV Milk Proteins are made from choice raw material . . . the pure skim milk from the finest dairy farms in Holland, a country with an international reputation for high quality milk and dairy products.

DMV research and quality control help to produce this range of milk derivatives to high standards. Products backed by the kind of expertise you expect from one of the largest milk protein and lactose manufacturers in the world. Products you can trust.

It's how we made our mark on the world of meat and food processing, and pharmaceuticals; all over the world.

Ask anyone.

Coupon text:

Fill out the coupon and mail it to DMV for brochures and product information.

Name ____________________

Company ____________________

Address ____________________

City ____________________

State ____________________

Zip Code ____________________

Medallion: SPECIAL RESERVE DMV

From pure Dutch milk, the pure natural resource.

DMV
DeMelkindustrieVeghel

P.O. Box 13, 5460 BA Veghel-Holland.
Tel. 04130-84411, Telex 50092 dmv nl.

[additional notes] - Violet Webber

This ad relies heavily on brand recognition, rather than the product they sell. The oversized logo looks like a certification seal and the slogan suggests that the company name itself guarantees quality.

The truck image reinforces ideas of distribution and industry scale, presenting DMV as a global supplier. 

The text emphasizes expertise, trust, international reputation, and brand name.