Notes

[alt-text]

Black and white color palette. Front facing facial profile of two women with their faces pressed together. Their hair colors are high contrast and so is the image itself. 

[transcription]

# Alternatives to our alternatives.

If you've come to think of specialty quaternaries as something other than special, think again.

Now, in addition to a full roster of surfactants, Jordan offers a new set of alternatives... JORDAQUAT ethosulfate quats.

The outgrowth of Jordan's long experience in diethyl sulfate chemistry, this unique line includes quatemaries derived from soya, coco, and stearyl amines, to name just a few.

Incorporated into cosmetic and personal care formulations, JORDAQUATS show excellent substantivity and compatibility with anionics. Emolliency in skin care preparations is equally impressive. And unlike conventional quats, they provide conditioning and antistatic control in both shampoos and after-treatments.

JORDAQUATS also do an exceptional job in corrosion inhibitors, floculants, asphalt emulsions... the fact is, formulating possibilities are practically unlimited.

To sample JORDAQUAT in your applica-tion, call us toll free at 1-800-523-7425.

Or write:

Jordan Chemical Co, 1830 Columbia Av.,

Box 409, Folcroft, PA 19032-0409.

[additional notes]

What is the benefit of ethosulfate quats? Why was there a need in the market for these? What is the difference in after-treatments that make conventional quats unsuitable for conditionign and antistatic properties? 

(Anna Guan)