Notes

[alt-text]

Black and red color palette. Business man with a chemicals brief case is holding a pile of various products. 

[transcription] 

# “HIRE” THIS FOOD SPECIALIST… 

## NO SALARY REQUIRED! 

• Years of practical experience in salving food production problems!

• Can help with your vitamin enrichment and fortification procedures

• Offers unlimited supply of vanillin

• Know-how of years of leadership in color field

THIS FOOD SPECIALIST is a Sterwin Technically-Trained Representative... an expert with technical and practical experience to help you produce better food products more easily and economically.

He's cut time, expense, production steps in dozens of cases... is relied on by food manufacturers (large, medium, small) for prompt solutions to color, vitamin, vanillin and other food ingredient problems.

For a new production set-up, or to improve an existing one... see your local Sterwin Representative... coats you nothing... can save you plenty.

Sterwin Chemicals INC. 

Subsidiary of Sterling Drug Inc

1450 Broadway, New York 18, N. Y.

[additional notes] 

This advertisement really reflects how intense industrialization changed food and food expectations at the molecular level. Food science careers, the specialization, and pinpointing of food textures, colors, flavors, etc is prevalent in this advertisement. 

(Anna Guan)