Notes

[alt-text] 

Black and white. Board room setting. Chalkboard has various chemical formulas written on it. Five individuals sit around a rectangle table, the sixth is standing. Everyone is dressed formally. 4 white men, 1 white woman, and 1 Black man are depicted. Their occupations are listed below the image. 

[transcription] 

# Quality Ethoxylates and an Experienced Team.

Armak offers one of the broadest lines of Ethoxylated amines-Ethomeen, diamines-Ethoduomeen, amides-Ethomid, quaternaries-Elhoquad, and fatty acids - Ethofat. These compounds are available with as low as 2 or as high as 50 moles of ethylene oxide.

And Armak gives you more. Armak provides an experienced technical support staff backing up each pound of product sold. The Armak professionals pictured here have more than 76 years experience in surfactant sales, production and research.

Whether you want a wetting agent or solubilizer, a water/oil emulsifier or a detergent, an Armak professional can recommend the right ethoxylate. Or perhaps you need a

"non-standard" ethoxylate. The Armak team has the know-how and ability to deliver.

For more than 35 years, America's chemical professionals have depended on Armak chemicals. They know they get more from Armak... products, quality, technical support and team effort.

Contact your local Armak representative or write: PO. Box 1805, Department A, Chicago, Illinois 60690. (312) 786-0400, for further information on Amak's extensive ethoxylated line. 

[additional notes] 

This sort of professional or academic imagery is extremely common in advertisements from the journals we’ve viewed. It often is used to impose a sense of authority and credibility around the products/company. What is interesting to note is the relative diversity in authority figures depicted compared to other advertisements around the time period. 

(Anna Guan)