Notes

[alt-text]

Light and white color scheme. White woman and man that seem to be a couple on a boat. They are dressed in a New England Coastal aesthetic and are leaning in to each other. They seem drawn into each other and pensive. They are extremely manicured, with smooth and vulminous curled hair. 

[transcription]

# Halby thiochemicals: if you care about hair.

A few short years ago it was hard to imagine that every man, as well as every woman, was a potential customer for cold or heat wave formulations for home use, or through hair care professionals. But they are, and Halby® thiochemicals are more ready than ever to help you profit from this market.

For fine hair formulations, we suggest our Halby ammonium thioglycolate, monoethanolamine thioglycolate and glyceryl monothioglycolate. Their low odor, purity, and uniform high quality will enhance your product acceptance.

For thio compounds including mercaptans, thioethers, thioacids, thiocyanates, or inorganic sulfides, and specialty thiochemicals we suggest you investigate our growing capability to make precisely the sulfur compound you want.

The Halby product line is stronger than ever today, now that it is within the Argus Chemical operation, and is an integral part of Witco Chemical Corporation.

And our new plant, now under construction, is further assurance that our capabilities will always keep pace with your requirements.

For more information on Halby products, please send the coupon.

Argus Chemical Corporation                        DCI-8

Subsidiary of Witco Chemical Corporation

Dept. A, 277 Park Avenue, New York, N.Y. 10017

Please send me information on these Halby products:

• Ammonium thioglycolate

• Glyceryl monothioglycolate

• Monoethanolamine thioglycolate

• Thioglycolic acid
  

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## Witco Chemical 

### We can help you be a problem solver 

[additional notes]

I think the aesthetics are especially interesting, as this advertisement sells race and class dynamics. The individuals are clearly white, but there is a certain class aesthetic tied to their whiteness. The boat, the sort of New England Coast, the nautical, Ralph Lauren-esque style: there is a clear class indicator that doesn’t encompass all of white America at this time. 

(Anna Guan)