Notes

[alt-text]

White woman with dark brunette-blond hair and blue eyes, blowing bubbles in her palm. She is very polished and manicured in her appearance, done-up in a non-obtrusive way. 

[transcription] 

# We're taking the troubles out of the bubbles.

Some shampoo and bath formulations not only create a lot of lather, but also a lot of irritation.

Cyanamid helps you maintain those mountains of lather, while minimizing irritation.

How? With a line of half- ester sulfosuccinate surfactants and cocoamido betaines.

They not only help reduce irritation, and have excellent foaming — and foam retention — qualities, they also help leave hair soft and manageable. Even let you create brilliant transparent gels that open exciting new vistas in shampoo jellies, bubble bath droplets, transparent soaps and other products. 

For more information, contact American Cyanamid Company, Industrial Chemicals Division, Process Chemicals Department, Wayne, NJ 07470

[additional notes]

Cosmetic products are often accompanied by gendered imagery and a soft polishing. This one is similar: sleek, styled hair, manicured nails, and a look away from the camera. 

(Anna Guan)