Notes

[alt-text]

Naked baby sitting in a wicker chair. The child is white, with blonde hair, and is holding flowers. More flowers are placed to cover the baby’s genital area. 

[transcription]

# Fragrances for the consumer of today. And tomorrow. 

Finding the right fragrance for the right market takes special skill and know-how. When we create a fragrance, it’s a classic. 

We make fragrances happen

FLORASYNTH INC. 

Executive offices: 

410 E. 62nd Street, 

New York, New York 10021

[additional notes] 

This advertisement follows others in depictions of whiteness and what the ideal American looks like. Additionally, I thought the generational element of consumer appeal was interesting. By creating a “classic” fragrance, companies are able to shape consumer preferences for certain scents and processing agents. 

(Anna Guan)