Notes

[Alt Text]

Illustration of a thermometer inserted into a tray of cooked mixed meat and vegetables sitting in a paper tray with text surrounding. 

[Transcription]

400° paper.

…that cooks food up to 40% faster!

It’s a profit-boosting, energy-saving innovation made possible by coating ordinary paper food trays with film made from Cleartuf resin, a polyester ‘breakthrough’ from Goodyear.

Cleartuf resin can build food processor profits: it’s less costly than aluminum (and less prone to price fluctuation). Plus, it can increase market share because these trays work in microwave ovens as well as conventional ovens. (The use of aluminum is discouraged in microwave ovens.)

Cleartuf offers consumers many benefits: One tray goes from freezer to oven to table. And paper, unlike aluminum, absorbs heat evenly from all directions.

That means food cooks in nearly half the time compared to conventional utensils. And that cuts consumer energy bills!

If your customers process oven-ready foods—or need high heat-withstanding material for any application—Cleartuf polyester is one new idea you should know more about.

Call or write Dave Hirschy. 

9216 794-3100. Goodyear Chemicals, Dept. 11341, P.O. Box 9115, Akron, OH 44305. 

GOODYEAR CHEMICALS

[Additional Notes]

Technological optimism

• Frames synthetic materials as a “breakthrough” reflecting late-20th-century faith in industrial chemistry.

• Emphasizes speed, cost reduction, and energy savings (using numbers/data to support claim) 

• Positions paper + plastic coating as superior to aluminum

Industrial → consumer linkage

• justifies itself through consumer benefits

• convenience, lower bills

Environment?

• No mention of waste, toxicity, or disposability