Notes

[Alt Text] 

Title and product placed against a small square of black on the bottom right corner of a a colorful geometric background. Page mostly filled my the colorful background. Minimal text. 

[Transcription] 

ATLAS CERTIFIED COLORS

FD&C RED #2
CERTIFIED
(104 AMARANTH)

Lot No. £2889

93% PURE DYE

Industry’s standard
for 103 years

FIRST PRODUCERS OF CERTIFIED COLORS

H. KOHNSTAMM & COMPANY, INC.
ESTABLISHED 1851

89 Park Place, New York 7
11–13 E. Illinois St., Chicago 11
4735 District Blvd., Los Angeles 11

Branches in other principal cities of the U.S.A. and throughout the world

[Additional Notes] 

“Product efficacy and diversity speaks for itself” 

• no description text of the product or company, the ad is purely centered around the colors

• no food, no customers, no additional sensory appeal other than visual 

Establish company authority with the minimal text 

• “Industry’s standard for 103 years” 

• “First producters of certified colors” 

• highlight the capability and success of the company