Notes

[Alt Text] 

Bright orange and yellow-colored container of yellow No. 5 food coloring with a Parakeet symbol on top. No large bodies of text. Lots of different writing fonts. 

[Transcription] 

DEPENDABLE COLORS for Discriminating Buyers 

• Unlimited production facilities

• Complete technical service

• Accurate blending

• Nationwide distribution

Write us for prices and detailed information.

U.S.P. Vitamins in bulk

Also available in carriers for easy, accurate and economical fortification of foods.

Roccal—the original quaternary ammonium sanitizing agent.

Sterwin Chemicals INC.
SUBSIDIARY OF STERLING DRUG INC.

1450 Broadway, New York 18, N.Y.
2020 Greenwood Avenue, Evanston, Ill.

WAREHOUSE STOCKS:
Rensselaer, N.Y., Evanston, Ill., Los Angeles

FACTORY: Cincinnati, Ohio

Branch Offices:
Atlanta, Boston, Buffalo, Dallas, Evanston (Ill.), Kansas City (Mo.), Los Angeles, Minneapolis, Portland (Ore.), St. Louis

WORLD’S LARGEST SUPPLIERS OF VANILLIN

[Additional Notes] 

Simplicity and lack of text 

• narrative that they do not need more explaination - the product speaks for itself 

• bright coloring and diverse fonts communicate a playful and attrative imagery (cartoon-like) 

Establish authority in the industry 

• Noting that they are the “world’s largest suppliers of vanillin” even though vanillin is an unrelated chemical to the product