Notes

[Alt Text] 

Picture showing formal dinner party festuring men and women in the background holding drinks and laughing. Foreground is a large table of labeled and prepared sharable foods. 

[Transcription]

Everybody loves disodium inosinate
and disodium guanylate (Ribotide).

An acknowledged leader in the best flavor circles, Ribotide* mixes superbly with all types of foods. And when it’s the topic of conversation, Ribotide stands out as a prime flavor constituent of the best-sellers in scores of foods; it is a proud ingredient on the most famous labels. Ribotide (disodium inosinate and disodium guanylate) enhances, supports, extends, balances, rounds and corrects countless delicate nuances of taste, replacing up to 75 per cent of MSG at half the cost. Make your products more competitive. Give them extra attraction—we’ll be glad to help you do it. Call or write today.

TAKEDA-FALLEK SALES, INC.
400 Park Avenue, New York, NY 10022 (212) 421-4950

[Additional Notes] 

Associate chemical engineering of food with social luxury

• elegant dinner party scene 

• implies high quality food and consumer’s high status/social success 

• appeal to manufacturers by suggesting a wealthier customer base