Notes

[Alt Text] 

Black background with white text and picture of a whipped layered chocolate mousse dessert on a bright pink cloth. 

[Transcription] 

For the first time: taste without aftertaste

Introducing Lamequick® dry aerating agent. A new product with such a clean flavor profile, you won’t have to mask soapy, emulsifier aftertastes with expensive flavors.

But a clean flavor isn’t the only benefit Lamequick offers:

1. Easy Use

Simply dry-blend into your formula.

2. Long Shelf Life

Up to a year’s stability under proper storage conditions.

3. Controlled Aeration

Lamequick mixes easily and evenly. And we control its ingredients—so Lamequick is already standardized for specific foods when you buy it.

4. More Uses

By dry-blending it with sugars, starches, gums, and flavors, you can get a wider range of texture, taste, and mouthfeel than ever before. Not only that, you can mix it with water or milk.

But the best benefit Lamequick has to offer is what it doesn’t offer you:

Aftertaste

Want to see just how clean the taste of Lamequick really is?

Ask one of our representatives for a free sample and more information.

Call or write:
Hercules Incorporated
910 Market Street
Wilmington, DE 19899
(302) 575-6500

[Additional notes] 

Solving the problem of “artificial taste” 

• ironic as this advertisement is for a chemical product

• positions Lamequick as a technological breakthough 

• aligning usage of chemicals with optimization of cosumer pleasure

• Technology masked with imagery of indulgence 

• more association with product outcome and dissociated with science, labs, and chemical processes

“reduced calorie desserts”

• appeals to the need to balancing food engineering, taste, and health due to the rise of dieting

Emphasizes:

• “texture”

• “mouthfeel”

• “flavor release”