Notes

[Alt Text] 

Black-and-white, high-contrast image showing a dramatic scene of sliced bread, a can of tomatoes and powdered CaSO4 chemicals, all of which glowing under bright light with starburst reflections.

[Transcription] 

Highest purity CaSO₄
delivers low cost
calcium enrichment!

We start by mining CaSO₄ in its purest form
from selected deposits. Then we process,
refine, and test its purity continuously. The
result is two superior food grade products
that provide highest quality calcium enrich-
ment of processed foods and bakery goods
at low cost.

SNOW WHITE® Filler, our anhydrous form
of CaSO₄, allows cut-backs of up to 30% on
dried whey solids, as it supplies low cost
calcium enrichment. Average particle size
of this exceptionally pure and stable prod-
uct is 7 microns to facilitate blending. And
versatile SNOW WHITE® Filler F.P.G. makes
white cake icing possible when used as a
coat-cutting extender of TiO₂.

USG® Terra Alba, our dihydrate form of high
purity calcium sulfate contains about 20%
water of crystallization. Average particle
size runs slightly larger than SNOW WHITE
Filler. Terra Alba is the only natural food
coagulant produced in North America, pro-
viding ready availability and savings over
imported firming agents.

Evaluate these, superb calcium enrichers
for yourself. They’re guaranteed to meet or
exceed the standards of the Chemical Codex
and the National Formulary. And they’re also listed
as approved additives in the Food and Drug
Administration GRAS list. For complete
technical information, call (312) 321-5731.
Or write to us at 101 S. Wacker Dr., Chicago,
Ill. 60606, Dept. FT 1280.

CHEMICALS DIVISION
UNITED STATES GYPSUM
BUILDING AMERICA

[Additional Notes] 

Turning minerals into a food ingredient 

• merging of chemical and food industry 

• minerals as “enrichment” for foodstuffs 

Associate with optimization (achieving perfection at the lowest cost) 

1. “highest purity”

2. “tested continuously”

3. “food grade products”

• suggust scientific control, predictability, and safety which reducing cost