Notes

[Alt Text] 

Black-and-white illustration of a hand holding a glowing cluster of spheres representing the molecular structure of magnesium oxide (MgO). 

[Transcription]

“Need MgO?”

“Get MAGOX From Basic Chemicals.”

MAGOX® brand magnesium oxide. Available in ten different grades. Processed from natural magnesite or sea water. High-quality and competitively priced. MAGOX from Basic Chemicals, the nation’s leading supplier of MgO. For facts, technical or application assistance, contact us.

BASIC CHEMICALS
A DIVISION OF BASIC INCORPORATED

845 Hanna Building • Cleveland, Ohio 44115
(216) 241-5000 • TWX 810-421-8277 Cable BRINC

Image caption: “Molecular structure of MgO”

[Additional Notes] 

Hand gripping the molecules suggest human control over chemicals in the molecular manner (something made possible through industrialization and increase technological/scientiffic discovery) 

• assert dominance and power 

Professional, confident tone and use of assertions support the imagery of dominance

• “high-quality,” “competitively priced,” and “leading supplier” emphasize reliability and scale

• suggests that the product solves a problem (“Need MgO?”)