Notes

[Alt Text]

A warm-toned advertisement of three laboratory glass flasks against an orange gradient background, one glowing softly.

[Transcription] 

P&G FATTY CHEMICALS… A NATURAL CHOICE

Our fatty acids are just some of them, but with a wealth of experience. After all, we’ve been in the chemistry of fats and oils for a long time. And we have fat-splitting facilities in nine different locations. What’s more, we make a habit of providing our fatty acid customers technical service in the field and in the lab.

Tell us what you want. With our fatty acid line-up, we can provide… tallow, coconut, tallow/coconut blends, high purity lauric acid, plus fatty acids from soya and linseed.

Whether it’s fatty acids, fatty alcohols, glycerine, methyl esters or other fatty chemicals, we’re A Natural Choice.

You can rely on us—for value. For quality. For technical expertise. And for prompt deliveries. (We’ve got multiple production facilities strategically located throughout the country to make that possible.) With over 140 years of experience, we’re qualified to handle your fatty chemical needs.

For complete information and specifications on fatty chemicals geared to your needs, send for our brochure. Write on your letterhead to: Procter & Gamble, Industrial Chemicals Sales Dept., P.O. Box 599, Cincinnati, Ohio 45201.

P&G Fatty Chemicals • uniquely geared to your needs.

[Additional Notes] 

• Reframing industrialization of chemicals by branding product as “natural.” 

• Appeal directly to companies “Tell us what you want” (Indicate a made-to-order ingredient system, more customizable and flexibe) 

• Emphasize reliability, value, and quality “140 years of experience”

• Fatty acids, glycerine, and methyl esters are core to emulsifiers and texture stabilizers

• Fatty acids allow manufacturers to reconstruct fat properties independent of whole foods (e.g., replacing butter with engineered blends).