Notes

[Alt Text]

A small black-and-white picture portraying a farm landscape with grazing animals and a large farmhouse above text that takes up majority of the page. 

[Transcription]

WHY HALF OF FORTUNE’S 500 CAME TO AMERICA’S 2nd MOST RURAL STATE.

North Carolina has a labor force that’s pro-work and a government that’s pro-business. So it stands to reason that a Fortune 500 corporation, or any smart corporation, could make a fortune here.

Wage rates are some of the most competitive in the nation. And, because our workers still respect the old-fashioned work ethic, the work stoppage rate is one of the lowest on record.

State government stimulates a healthy business climate. With an AAA credit rating, no other state has a higher rating. And North Carolina is one of the few to maintain a balanced budget by law.

We led the Southeast in establishing the most new manufacturing jobs over the past decade. Most of this growth occurred outside of major metropolitan areas where most of our people live.

And every time somebody conducts a nationwide study of industrial assets, our name pops up ahead of others.

To find out more about the second most rural state, just call 919-733-4151. Or send the coupon.

But if you’d rather move to the number one rural state in the country, you’ll have to write to Pennsylvania.

NORTH CAROLINA
North Carolina Department of Commerce
Industrial Development Division, Suite N10401
430 N. Salisbury Street, Raleigh, NC 27611

[Additional Notes] 

• Attenpts to connect with audience using peaceful imagery (detering the audience’s attention away from industrial image) – rural idealization 

  Frames low wages and low union activity as advantages

• The state itself as a commodity competing against corporate entities 

• Establish authority through explicit appeal to Fortune 500 companies