Notes

alt text: 

a whole cake sliced so the inside can be seen with strings going over and across, pinning it down.

transcription:

We want to take you higher. 

Give your prepared mixes, and your profits, a rise with V-90, the slow-acting, high-rising leavening agent from Rhône-Poulenc. V-90 has been specially formulated to slow down the release of CO2 gas, giving baked products made with your prepared mix a lighter, more appealing taste and appearance. 

Coated crystals slow the initial reaction. 

V-90 is a coated anhydrous monocalcium phosphate, in which each crystal has a slowly soluble phosphatic coating. This slows the penetration of liquid — and hence the leavening action — since the coating must be penetrated before the crystal is hydrated, and reaction with the sodium bicarbonate begins. 

The initial action during mixing produces only about 20% of the available CO2. Some 40-50% more CO2 will be released during a 10-15 minute bench period. 

Ideal for a variety of applications. V-90 is typically used in self-rising corn meal, pancake and waffle mixes, and prepared cake mixes in conjunction with other leavening phosphates. 

Achieving new heights for nearly half a century. Is V-90’s effectiveness proven? You bet. Since its introduction in 1939, V-90 has helped the baking industry reach new heights in product quality and profitability. 

Ask for your free brochure describing V-90 and the rest of Rhône-Poulenc’s complete line of leavening agents. Contact Rhône-Poulenc Food Ingredients, CN 7500, Prospect Plains Road, Cranbury, NJ 08512. 

additional notes: 

I think it’s cool how this specific agent has been around for so long yet is still being evolved to keep up with the times and consumer demands. (Chiara Benedetti)