Notes

alt text: 

cheese, crackers, butter, ice cream cones, flowers, spices. 

transcription: 

Now… Natural, patented* food color from Kalsec.

VEGETONE

Food color affects perception of odor, taste, and texture. That’s why when you consider ingredients for profit…consider Vegetone pure vegetable colors. 

A patented micro-crystalline suspension of pigments derived from the finest annatto, paprika, and turmeric available, Vegetone colors in a complete range from palest yellow to vivid red-orange. 

Thoroughly tested in the market place, Vegetone is FDA approved. Certification is not required. 

If you are concerned about consumer objections to synthetic color and to label declarations, our experienced staff can help you achieve the precise Vegetone color blends your food products require. 

additional notes: 

I enjoyed all the different colors and things going on the image, which makes sense since they are advertising their color products. (Chiara Benedetti)