Notes

Alt Text: 

A singular fly that takes up the entire left page and about halfway into the right page. 

Transcription: 

Look to Stepan for creative pesticide emulsifiers. 

Pesticides play a vital role in feeding the hungry people of the world. At Stepan, new and improved emulsifiers for insecticides and herbicides are under continuous research and development. Marketed under the trade name “Toximul,” they are known throughout the world. For your pesticide, look to Stepan for emulsifiers that give outstanding performance in emulsion stability and compatibility over a wide range of use conditions. 

Look to Stepan for more than agricultural emulsifiers. 

We’ve also grown to meet your growing needs in:

• Surfactants 

• Flavors and Fragrances 

• Polyurethane Foam Systems and Machinery 

• Polyester Resins 

• Gel Coats 

• Rubber and Plastic Additives 

• Phthalic Anhydride 

• Aroma Chemicals 

• Proteins 

Additional Notes: 

I can understand why they might use an image of a fly, but I feel like it is still extremely vague. As a viewer, it did draw me in and made me curious as to what the advertisement was trying to communicate (Chiara Benedetti).