Notes

A box of cookies decorated with the American flag is shown. In the corner is a Heinz Ketchup bottle, a package of Kraft cheese, a bag of chocolate chip cookies, a Pepsi can, a toothpaste, a spray can, and a can of nuts.

American Innovation.

We’ll give you the edge that gives your customers the urge.

At American Can, innovation means giving your brand an edge in the marketplace by making metals, films, plastics and laminates do packaging jobs they’re hever done before.

Case in point: our high-barrier, flexible film wrapper enables marketers of cookies to offer bakery-fresh flavor in a package that maintains product integrity.

A broad range of products are today enjoying American Can’s value-added technologies—cost-effective innovations in protection, integrity, convenience and graphics.

Pam provides help in the kitchen with our easy-to-use spray can. Heinz ketchup offers squeeze-serve convenience and fresh-as-glass flavor in our award-winning Gamma bottle. And Planter’s fresh, flavorful nuts stay that way in our easy-opening, lightweight metal can.

Soft drinks count on our quality to protect their quality. Our durable Glaminate toothpaste tube is outmoding the metal tube. And our multi-layer film keeps Kraft cheese as its tasty best.

For more on how packaging innovation can help you achieve your marketing objectives, write: American Pan Packaging, American Lane, 3A1, Greenwich, CT 06836-3610.

Named 1984 Package of the Year by Food and Drug Packaging magazine.

American Can Packaging

We make more than packages.

We make markets.

This ad is very similar to the previous American Can ad in this journal. Not only does the main image have a product adorned with the American flag, but the text of both ads is very similar. This ad also promotes quality, effectiveness, and profit in similar ways. Many product examples are described in both ads, which is likely intentional to give manufacturers an idea of what the company is capable of.

Christy Lam