Notes

A bottle decorated with the American flag is tilted 45 degrees downward. In the corner is a Heinz ketchup bottle, a can of corn, a bag of chocolate chips, a Coca-Cola can, packaged sausages, and toothpaste.

American Innovation.

We’ll give your customers another reason to give you their business.

At American Can Packaging, innovation means promoting your product as well as protecting it. Giving your brand a selling advantage that’s visible and viable. Helping you expand your market—or create a new market—with packaging breakthroughs in metal, plastic, film or laminates.

Our squeezable Gamma bottle, for example, enables marketers of ketchup and other foods to offer fresh-as-glass flavor in a package with a dramatic convenience advantage.

Indeed, a broad range of products are enjoying American Can’s value-added technologies—cost-effective innovations in protection, integrity, convenience and graphics.

Cookies are kept bakery-fresh in our high-barrier flexible wrapper. Vegetables maintain high quality and good taste in our 2-piece, lead-free cans. Soft drinks count on our quality to protect their quality. Our durable Glaminate toothpaste tube is outmoding the metal tube. And meats taste as fresh as they look in our high-clarity film.

To learn how packaging innovation can help you achieve your marketing goals, write: American Pan Packaging, American Lane, 3A1, Greenwich, CT 06836-3610.

Named 1984 Package of the Year by Food and Drug Packaging magazine.

American Can Packaging

We make more than packages.

We make markets.

Quality, effectiveness, and profit are promoted in this ad. The quality of the products is extensively promoted in the text, which also highlights how effective they are. Profit is promoted with words like “cost-effective” and “expand your market.”

What’s interesting is that in the 1983 Food and Technology Journal, American Can Packaging was primarily concerned with meat packaging. In this ad, however, it can be seen that the company is involved with a variety of products; where packaging is involved, this company is involved as well.

Christy Lam