Notes

A zoomed-in shot is shown of a woman with blue eyes, blue eyeshadow, pink blush, and red lipstick.

Face it.

Our competitors can supply you with white mineral oil, but they can’t supply you like Marathon Morco.

We do it with service. Competitive pricing. And the finest quality oils available.

We’ve been supplying the cosmetics industry since 1942. And since then we’ve never lost sight of the importance of personal service. That’s what has made up one of the most reliable mineral oil manufacturers.

Try our Sontex White Mineral Oils. They’re so perfectly pure, they exceed all FDA and USP standards. Let’s face it, when it comes to delivering pure, white mineral oils, Marathon Morco is a beauty to work with.

Give us a call today at (713) 337-1534. Or write P.O. Drawer C, Dickinson, Texas 77539, TWX: 510-893-3250 MAR MORCO DICK.

Marathon Morco

A Penn Central company

Service, profitability, and quality are promoted in this ad. What’s interesting about this ad is that Marathon Morco not only promotes the quality and profitability of their Sontex White Mineral Oils, but they also promote themselves. They claim that it’s their personal service that sets them apart from other mineral oil manufacturers. Interestingly, in another white mineral oils ad by Penreco in this 1985 journal, this kind of self-promotion wasn’t present.

Unsurprisingly, a woman with makeup is depicted in this ad. The imagery seems to reinforce the ad’s words like “face it” and “Marathon Morco is a beauty to work with.” In doing so, the ad is likely trying to convince companies that if they do business with them, it will be a pleasant and beautiful experience.

Christy Lam