Notes

A Caucasian woman with curly blond hair and pink clothing is holding a pink parasol.

Givaudan welcomes you to the 1985 CTFA Annual Meeting.

Since part of your stay may include basking in the warm rays of Florida sunshine, we want to make absolutely sure you get all the ultraviolet protection that’s available. Before you venture out to the beach or to the pool, make certain that you apply complimentary sunscreen products from Givaudan.

These products contain PARSOL 1789, the safest and most effective UV-A absorber under the sun. When PARSOL 1789 is combined with an effective UV-B absorber, you can be assured of total protection from the full range of ultraviolet radiation.

Most dermatologists agree that total protection is necessary. They’ve warned us that UV-A rays augment the risks of UV-B rays which may cause skin cancer and may lead to premature aging of the skin. Because UV-A radiation is everywhere, penetrating window glass and clouds, ever present regardless of the season or the time of day, many dermatologists urge that effective absorbers be incorporated into everyday personal care products.

At the 1985 CTFA Annual Meeting in Boca Raton, look for your complimentary sunscreen products from Givaudan. And remember, Givaudan has it all. The safe and effective UV-A absorber, PARSOL 1789.

The safe and effective UV-B absorber, PARSOL MCX. And, the exceptional fragrances to identify and distinguish the variety of personal care products which you create.

WELCOME TO BOCA!

WELCOME TO PARSOL!

Parsol 1789

The safest and most effective UV-A absorber under the sun.

U.S. Patent No. 4,387,089

CTFA Designation: Butyl Methoxydibenzoylmethane

Givaudan

Safety and effectiveness are the values primarily promoted in this ad. Safety is directly and indirectly described by the descriptions of PARSOL 1789 protecting people from UV-A rays. Effectiveness is described by the statement of PARSOL 1789 providing total protection when combined with a UV-B absorber that’s effective.

What is notable about this ad is that it takes the time to inform the viewer why having UV-A protection is important. While it may be to emphasize the product’s importance, educating the viewer is not something I’ve found common across ads.

Christy Lam