Notes

A black-and-white image of a woman clutching her falling dress close to her chest.

Keep their virtues unimpaired.

Use parabens for cosmetics.

Mallinckrodt parabens offer more than a hope. They offer the certainty of the best protection of its type.

We have a wealth of experience in protecting cosmetics, drugs, pharmaceuticals, and foods. To this end we have an unusually extensive line of para-hydroxybenzoates, including methyl, propyl, butyl, ethyl, heptyl.

More, we have an extraordinarily skilled technical service staff to help with any preservation problem. Call upon them today.

Mallinckrodt Chemical Works/Washine Division

Lodi, N.J. 07644 / (201) 471-4500

Mallinckrodt

Washine Division

Also, sorbic acid, potassium sorbate, sodium benzoate.

Although not explicitly stated, safety is the value primarily promoted in this ad. This is both reinforced by words such as “protection” and “preservation.” 

This is reinforced by the image as well. The protection offered by parabens for cosmetics is equated to protecting a woman’s virtue. In this sense, purity is a major theme in this ad.

Christy Lam