Notes

An image of a beaker filled with a clear solution has a stirring rod in it. Surrounding the beaker are four corns with their corn husks attached. The image background is black.

Kenite diatomite sweetens the process for Corn Products.

At its Pekin, Illinois plant, Corn Products, a unit of CPC International, Inc., produces corn syrup to rigid specifications. 

Primary filtration problems are particularly tough because the removal of residual insoluble starch particles from raw syrup is usually difficult in the lower dextrose equivalent (d.e.) range.

Optimizing efficiency.

To optimize their filtration efficiency, Corn Products people turned to Kenite diatomite filteraid for their rotary vacuum precoat filters, now producing a completely starch-free filtrate on the low-d.e. lines.

Witco supports you.

Witco technicians will work with you in your plant to satisfy your specific filtration needs. They can help you get superior filtration, better flow rates, longer cycles and extended life for your equipment. 

Whether you use pressure or vacuum filters, Witco offers a grade of Kenite diatomite to suit your own particular needs. 

You’ll get even more value if you buy Kenite diatomite by the hopper car, because Witco’s expertise in bulk handling can save you time, money and labor.

The sooner we’re in touch, the earlier you can benefit from working with the Witco team.

Inorganic Specialties.

For more details contact: Witco Chemical Corporation, Inorganic Specialties Division, Dept. B16, 277 Park Ave. N.Y., N.Y. 10017. (212) 872-4286.

Witco

Other CPC ads I’ve seen usually advertise a food product. This one in particular advertises a filtration method that can even filter corn syrup (a primary product of CPC).

Multiple advantages of Kenite diatomite are discussed as a selling point. This is also reinforced by the image in the ad. The clear solution in the beaker surrounded by corn conveys to manufacturers that they can filter products (like corn syrup) so well that the result is clear and free of impurities.

Christy Lam