Notes

The two hands are shown cupping around drawn food items (a container of food, a cake, an apple, and a chicken).

PARABENS PRESERVE

Preservation problems with all types of food products are being solved increasingly by the use of Washine methyl and propyl Parabens (esters of para-hydroxybenzoic acid) and their calcium and sodium salts.

These USP grade para-hydroxybenzoates (also available in technical grades) are always uniform, and dependable in their properties. The unique and distinctive preservative advantages Washine Parabens offer include: 

ACTIVITY–independent of pH–effective under acid, neutral and alkaline conditions.

APPROVED–these methyl and propyl Parabens are approved for food use, are generally regarded as safe in other applications.

PROTECTION–prime inhibitors over a broad spectrum of molds, yeasts, bacteria, with decided bactericidal properties.

SOLUBILITY–Parabens present no processing problems; they can be formulated to meet the precise needs of your system.

In any preservation problem, the unique experience of the Washine staff is at your disposal. Call upon them without obligation, or ask for complete data on Washine Parabens.

SOLE MANUFACTURERS OF CALCIUM AND SODIUM SALTS OF METHYL AND PROPYL ESTERS OF PARA-HYDROXYBENZOIC ACID.

WASHINE CHEMICAL CORPORATION

LODI, NEW JERSEY

INHIBIT AND CONTROL MOLDS, YEASTS, BACTERIA

Two things are notable with the hands: (1) They appear to be the hands of a man (due to the arm hair), and (2) the hands are cupping around food. Perhaps the use of a man’s hands was meant to convey a sense of protection or reliability. As for the hands, they are likely oriented the way they are because, just as the hands are “shielding” the food, Washine Parabens can supposedly shield food from mold, yeasts, and bacteria. 

Interestingly, this ad is very similar to a 1965 Washine Paraben ad from a Drug & Cosmetic Industry trade journal. Not only are many of the same words used, but it also includes an image depicting product shielding. The only notable difference is that this ad focuses on food, while the 1965 ad seems to focus more on cosmetics/personal care products.

Christy Lam