Notes

Clear rectangular prisms of soap are shown shining. Their look is as if they’re designed in a computer program.

THE ARCHITECTURE OF SOAP

Helping build new and better toilet soap bars plays a key role in the Amerchol Skin Care Program.

For example, we provide a variety of high purity additives that contribute emolliency, enhance lather, and prevent cracking.

And we’re busy exploring other new ways Amerchol ingredients can help in the design and formulation of soap products.

Maybe Amerchol can help you build a better soap bar. Call (201) 287-1600. Amerchol Corporation, an Affiliate of CPC International Inc., PO Box 351, Edison, NJ 08818-9990.

Amerchol

THE ELEGANCE ENGINEERS

Effectiveness is primarily promoted in this ad. Amerchol describes that they have high purity additives that can contribute a variety of functions in soap.

The imagery of this ad is quite interesting, as it looks like a computer design. This was likely chosen to reflect the heading, which is “The Architecture of Soap.”

lather: a foam or froth formed when a detergent (such as soap) is agitated in water

Christy Lam