Notes

A woman with blond hair is shown with no clothing and her face covered by shadows.

Solulan alkoxylated lanolin derivatives in conditioners, shampoos, cold waves, and hair dyes for soft lustrous hair.

Amerlate lanolin fatty acids for water resistance, adhesion, and gloss in eye makeup.

Amerscreen P u.v. absorber for protecting sensitive facial areas while permitting tanning.

Amerlate isopropyl lanolates for rich creamy texture, good pigment dispersion and outstanding payoff in lipsticks.

Amerchol L-101 multisterol extract for emolliency and high stabilizing performance in all types of emulsions, even in antiperspirants. 

Glucam P-20 fragrance fixative for distortion-free lasting power in colognes, toilet waters and afterbath splashes. Also contributes emollience and humectancy.

The Anatomy Of Elegance

If elegance is what you’re after, Amerchol has two ways to help.

One is a broad, versatile line of high-purity lanolin derivatives and chemical specialties.

The other is a technical service staff with exceptional experience.

To find out what happens when you put the two together, call (201) 287-1600.

Amerchol Corporation, an Affiliate of CPC International Inc., PO Box 351 Edison, NJ 08818-9990.

Effectiveness and expertise are promoted in this ad. Effectiveness is shown by the various functions that the wide range of products can serve. Expertise is promoted in this ad by words like “technical assistance” and “exceptional experience.” Textually, this shares similarities with the Amerchol ad that also depicted women.

In this ad, many products are advertised. This is unlike previous Amerchol ads in this journal, which either focused on a specific product or didn’t mention any products at all. Amerscreen P was a product seen in this ad, and this product was the sole focus of a previous Amerchol ad. 

alkoxylation: a chemical reaction that involves the addition of an epoxide to another compound

emollience: the state of being soft or supple

humectancy: a water-absorbing substance used to keep things moist

Christy Lam