Notes

A scoop of Penreco Petrolatum is sitting atop an ice cream cone.

The Scoop on Penreco Petrolatums…

is that you can be absolutely sure of their purity and uniformity…order after order after order. At Penreco we don’t regard purity as a quality feature; it is the essential feature.

Penreco Petrolatums meet or exceed FDA & USP requirements. They are odorless, tasteless, non-irritating, inert, stable and highly versatile ingredients that may solve a product or production problem for you. For complete specifications or test sample, contact Charles Steenbergen or any member of our technical department. Penreco, 106 South Main Street, Butler, PA 16001. Call Toll Free (except in Pennsylvania, 800/245-3952. In Pennsylvania, call 412/283-5600.

Penreco

White Mineral Oils and Petrolatums

Safety, effectiveness, uniformity, and purity are values promoted in this ad. Safety is referenced by words such as “non-irritating,” “inert,” and “stable.” Effectiveness is referenced by words such as “odorless,” “tasteless,” and “highly versatile.” Uniformity and purity are qualities of Penreco Petrolatums especially highlighted.

In this ad in particular, Penreco Petrolatums taking the shape of an ice cream scoop is likely trying to evoke positive emotions in the viewers (usually, people like ice cream).

This ad and the other Penreco ad in this journal (on white mineral oils) both seem to focus on the idea of purity. Purity is likely a main selling point for this company.

Christy Lam