Notes

A black and white drawing of a coconut next to a round container of Lonzest 143-S.

To eat. To emolliate.

At last! The irreplaceable coconut is replaced. Now you have Lonzest 143-S that does everything as an emollient that isopropyl myristate did, does it as well, and does it at substantially lower cost.

This important new development from Lonza is derived from all FDA-approved raw materials. But these are domestic raw materials, abundant in supply and stable in price. Lonzest 143-S, for the first time, gives you the certainty of delivery and the predictability of cost with all the advantages of IPM properties.

In fact, there are no formulating, compatibility, filling, viscosity, odor or other types of problems in preparing aerosol anti-perspirants, bath oils or other products.

Call or write today for this radical new development in emollients. Remember, when you want to eat, coconuts are fine; when you want to emolliate, there’s no replacement for Lonzest 143-S.

Lonza means dependability.

Lonzo Inc., 22-10 Route 208, Fair Lawn, N.J. 07410 / (201) 791-7500

Ease of use, profit, abundance, and cleanliness are ideals promoted in this ad. Lonzest 143-S (the emollient) is portrayed as similar to a real coconut. This plays on the idea of raw materials as something that’s “clean,” which may be desirable to consumers. The fact that Lonzest 143-S is abundant, cost-effective, and effective in a variety of products would be desirable to manufacturers as well. 

Christy Lam