Notes

[alt text] picture is of a table with a large spread of deserts like cake, muffins, cookies and brownies. The top of the ad also includes little drawings of an oven mitt and timer as well as a picture of a women eating a dessert.

[transcrption]

# ANOUNCING OUR FIRST BAKE SALE

Great News! Now you can bring the delicious taste of NutraSweet brand sweetener to baked goods. 

That’s because our new NutraSweet Custom Encapasulated 20 really takes the cake…the cookies, the muffins, the cheese-cakes, the pies and more. 

NutraSweet Custom Encapsulated 20 is specially designed to withstand the rigors of baking. So you can create baked goods that are moist, delicious and have no added sugar. 

In other words, you can create exactly what today’s health-conscious consumer wants. NutraSweet enjoys a tremendously high brand awareness level of 98%. Its taste is sought after by millions of consumers who looked for the NutraSweet logo while shopping. 

No wonder, since its introduction more than a decade ago, NutraSweet has helped increase sales and profits in dozens of food categories. 

Now it’s your turn. To find out what NutraSweet Custom Encapsulated 20 can do for your and your baked goods, call 1-800-323-5321. 

The right partner can make all the difference.

[additional notes] This ad stood out to me because it was the second sweetener ad that I saw in the August issue of Food Technology in 1994. This makes me wonder if during this time there was a trend of consumers wanting more artificial sweeteners like NutraSweet. Does this show a broader trend that is occuring? The sentence “NutraSweet enjoys a tremendously high brand awareness level of 98%” confused me since I haven’t seen it in an ad before. After looking it up I found that it means how much consumers recognize the brand when they hear it which I think is ironic because I did not recognize NutraSweet when I first saw the ad.