Notes

[alt text] picture of different tubes of different colored liquids that are either yellow or clear. Each tube has a bubble inside it. 

[transcription] 

#High-quality and wide choice are not the only extra values you get with Emery Dimer Acids

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You can see that Emery offers a wide choice of dimer acids. And you can see the high quality that is evident in good original color – some as light as 1 Gardner. But what you can’t see is equally important. Things like … 

• good color stability and low impurity content. And consistent, uniform quality.

• Supply reliability because our products can be based on a number of different unsaturated acids readily available to Emery. 

• Knowledgeable direct technical sales representatives with competent technical backup to help you get the right product and maximum benefit from its usage. 

• Innovative research that produces dimer, trimer and polybasic acids with unique capabiliites. 

• A broad line of other fatty acids and derivatives so you can save on mixed truckloads and reduced inventories. 

Prove to yourself the extra values of Emery Dimer Acids by writing for more infomation and samples. 

[additional comments] Something that stood out to me about this advertisement is the line “but what you can’t see is equally important. Things like…”. The ad then lists things that we can’t visually observe when we look at a product like Dimer Acids such as color stability, low impurities, reliability, and research. These are things that not only trade professionals can not physically see but neither does consumers. At the end of the day most of us do not know the research that goes behind what we are consuming.