Notes

[alt text] Picture of pink strawberry ice cream in a cone.

[transcription] 

#How to make 90 calories as delicious as 280 calories

## Replace the fat, not the flavor with Maltrin maltodextrins

### A 4fl oz serving sugar-free, fat-free frozen dessert equals 90 calories. A 4 fl oz serving of super premium, full-fat, sugar-sweetened ice cream equals 280 calories.

Use MALTRIN maltodextrins in your low-fat creations, and 90 calories will be as delicious as 280. The clean, neutral flavor of MALTRIN maltodextrins won’t interfere with the flavor of your products. And you’ll get the satisfying mouthfeel, body and smooth texture consumers prefer MALTRIN maltodextrins can also help reduce the fat and calories in a variety of other products, including salad dressings, dips, spreads, margarines and more. Food doesn’t have to be fattening to taste good. Talk ot one of our GPC technical specialists, today. Call TOLL-FREE (800) 448-4472. 

[additional notes]

This advertisement reflects the trend of calorie counting and wanting food products that are low in calorie. It emphasizes that products with maltodextrins can be low calorie, low fat yet still taste as good as foods with more calories. Emphasizing Maltrin’s mouthfeel, texture, and flavor. It makes me wonder if a lot of the competator products have less fat but a bad aftertaste associated.