Notes

[alt text] picture of liquid flowing down from top of advertisement and turning into a pile of brown powder.

[transcription]

#Sticky, viscous liquid problems convert to easy-to-handle “dry liquid” with Manville functional fillers

Manville Micro-Cel functional fillers have exceptional high liquid absorption capacities. Dry liquid concentrates containing as much as 60-90% of the active ingredient can be formulated and still act as free-flowing powders. 

Micro-cel is capable of absorbing up to 6x its own weight which makes it ideal as an inert carrier and conditioner for a wide range of industrial uses. 

In the chemical industry, hazardous liquids are converted to dry, free flowing powders for safer, easier handling, transporting and storage. Other applications are found in insecticides and pesticides, plastics, rubber, food processing and the pharmaceutical industry. 

To learn more about Micro-Cel and Cellite funcitonal fillers and their specific physical porperties, contact nearest Manville sales representative or distributor. 

[additional notes] The image of the advertisement stands out to me because it looks almost like magic as the liquid products turns into a powder form. The ad highlights that the product has “high liquid absorption capacities” and can absorb “up to 6x its own weight” which sounds very impressive. Similar to other processing agents, these fillers that are being advertised are used in a large variety of products such as pesticides, insecticides, plastics, rubber, food processing and pharmaceuticals.