Notes

[alt text] picture of a cookie that is split in half with one side being a darker brown than the other while a gloved hand with a magic wand is waving above it. At the bottom of ad is a picture of four croissants in a row getting progressively darker in color. 

[transcription]

# The Magic Of Maillose

##No more of the old “Now-you-see-it, Now-you-don’t” trick!

New Maillose natural browning agent from RedArrow is capable of providing oven roasted color to a wide variety of food and meat products without color fade. It’s only a matter of seconds before Maillose works its magic on your product, facilitating shorter processing time by accelerating development. You can even obtain rich brown color at low temperatures. You’ll enjoy the benefits of more moisture and increased yields in your products, while your customers will love the appeal of browned food straight from their microwaves. To learn mroe about the magic of MAILLOSE, call the Red Arrow food technology team at 414-683-5500.

[additional notes] What intrigued me about this advertisement is the headline “Now-you-see-me, Now-you-don’t”. If find it interesting that the ad is highlighting that there product works like magic which emphasizes that the product is not natural but something that can be explained as a magic trick. The ad also promotes that the product accelerates developent with “shorter processing times” while also increasing yield of products showing that the company values cost effectiveness and efficiency.