Notes

[alt text] picture of a bunch of apples and grapes. Apple juice is pouring out of one of the apples into a glass. 

[transcription]

#What Increases Juice Yields Clarex ML

##Can Go To Work For You

Clarex Ml is an aggressive Solway enzyme that increases juice yields. This carefully controlled blend of specific enzyme components results in a powerful macerating enzyme system. It also depectinizes, lowers viscosity, provides rapid clarification and improves juice quality. 

But we know it takes more than just a hard-working enzyme to get the job done – it also takes the dedicated Solvay team of enzymes experts working with you to improve productivity. 

That’s Solvay teamwork and technology – put it to work for you. 

[additional notes] This advertisment stood out to me because this it is for an enzyme that increases product yields. It made me wonder how an enzyme could increase the amount of juice being produced. I did a quick google search and found out that enzymes like the one being marketed break down plant cell wall components such as pectin and cellulose which lowers the viscocity and releases liquid that is trapped intercellularly. It is kinda crazy how much science goes behind what we eat. Who knew some scientist out there figured out an enzyme can do all of this. The advertisement also highlights that the product can improve clarification rapidly and improve the quality of the juice.