Notes

[Alt text]

Five hands shaking shakers of “ZEST” onto a bowl of raw vegetables, a piece of raw meat, and a raw fish. Image is in black and white. 

[Transcription]

## Magic Crystals

#Now End Flavor Fading In Your Processed Foods

With Zest, 99+% Pure Monosodium Glutamate, Food Processors Make Foods More Flavorful Than Ever!

#AMERICA’S LEADING FOOD PROCESSORS USE THESE STALEY PRODUCTS

#Staley’s 99+% Pure Monosodium Glutamate – pure, free-flowing crystals that intensify natural food flavors.

#Corn Syrup – Sweetose Brand-high conversion sweetener for firmer texture, better flavor.

#Corn Oil – A vegetable oil of highest quality for cooking and food processing.

#Lecithin – An established emulsifier and antioxidant for the Food Industry.

No need to let heat, pressure and other processing conditions rob food of taste appeal. Zest magnifies the natural flavors without adding any flavor, color or aroma of its own. Whether your products are frozen, dehydrated or canned, Zest brings out all their natural goodness – puts them first on the consumer’s shopping list. 

A.E. STALEY MFG. CO., Decatur, III.

Industries Served by Staley Products

BAKING CONFECTIONERY ICE CREAM FOOD PROCESSING

Notes: This product is a synthetic additive that aims to amplify “natural” flavors of food. The value of preserving foods' natural appeal within the food industry is apparent through the text and the image’s display of uncooked food. The advertisement also gives insight into a food processing challenge of food losing desirable traits, such as a strong flavor profile, requiring food processing agents to help repair the damage done through processing.