Notes

Alt Text: Drawing of a coriander or cilantro plant with the scientific name “coriandrum sativum” underneath it.

[Transcription]

D&O proudly presents THE PERFECT SEASONING… the most scientific approach to seasonings, developed at the D&O Dry Materials Division.

PREMIUM QUALITY:

SPISOSEALS

SPISOSEALS are a line of powdered spice flavors based on spray dried oils and oleoresins, precisely formulated for use as alternates for crude spices, essential oils and oleoresins, solubilized oils, and dry solubles. There is no form of seasoning with finer, more well rounded flavor, nor any with such ease of handling.

SPISOSEALS: guaranteed flavor control and instant flavor release. Unsurpassable shelf life: these “locked-in” seasonings by virtue of the impermeability of their structure (tiny globules of oil secured each in its own individual easing are protected against ravages of time, spoilage, volatilization.

SPISEOSEALS: water soluble; completely and uniformly dispersible, both in dry products and in aqueous liquids where emulsion qualities set up a colloidal suspension system assuring permanent dispersion.

SPISOSEALS: stable, will not dry off– proved by analysis. Free from contamination, will never speck or discolor products.

SPISEOSEALS way be custom formulated to replace any blend of spice flavors you are now using… We invite processors of quality food products to sample this new line of premium quality seasoning. Send your request to D&O Dry Materials Division, 249 Goffle Road, Hawthorne, N.J.

#Dodge & Olcott Inc.

SEVENTY-FIVE 9TH AVENUE. NEW YORK 11. N.Y.

Sales Offices in Principal Cities OUR 161st YEAR OF SERVICE

Notes: This product’s ability to disperse flavor evenly and controlled in products demonstrates the values of standardization and uniformity the food industry. To add, the advertisement highlights the product’s long shelf life, exhibiting this as a value in the food industry. The advertisement goes in depth explaining how Spisoseal operates in products and compares Spisoseal to other spice forms, showing that perhaps this technology is novel at the time of the advertisement.