Notes

[Alt Text] Photos of a young boy eating cheese puffs and smiling afterwards. 

[Transcription]

##Say “Cheese!”

When he says “Cheese,” he’s looking for real cheese flavor! Spectra Cheese Flavors are made from real cheese, modified dairy components and other natural flavors to please your most particular customers. Spectra Cheese Flavors are available in these tasty varieties: Sharp Cheddar-Type (CTF), Mild Cheddar-Type (CTF-1),  Romano-Type (RTF) and Parmesan-Type (PTF) flavors. Make Spectra your delicious flavor alternative for dry mixes, snacks, frozen prepared, baked and retorted products. 

And now you can say “Cheese” in a whole new money-saving way. To brighten your profit picture, Spectra Cheese Flavors deliver substantial savings compared to other flavoring methods. Without sacrificing the all-important rich cheese taste. 

#Now, when he says “Cheese”, You can say “Profits”.

##Think Spectra

Notes: The advertisement centers around the idea of food as a means of creating joy, especially for children. The images of the young boy smiling while consuming the Spectra flavor product convey the idea that eating foods with Spectra flavor makes people, especially children, happy, similar to a comfort food. The child’s colorful shirt and the rainbow in the advertisement further reinforce this joyful theme. This reveals youth appeal and comfort foods as values within the food industry. Additionally, the advertisement notes that companies can buy the product at a low expense, exhibiting company profit as another value within the food industry.