Notes

[Alt Text] Dinner table with an assortment of foods and a salad as the main focus. A bowl of raw, unchopped onions sits behind the salad, and a cartoon onion hangs in the center. 

[Transcription]

##FM makes the difference in Onion & Garlic Flavors

Food Materials’ fresh, natural onion and garlic flavors are formulated to bring out the best in your products. Our natural highly concentrated oleoresins provide flavor control, heat stability, and flavor consistency.

FOR THE QUALITY AND SERVICE THAT REPUTATIONS ARE BUILT ON… CALL US AND GET INVOLVED

FOOD MATERIALS CORPORATION

Notes: This advertisement promotes the company’s oleoresins as natural and fresh, highlighting proximity to nature as a value within the food industry. This theme is featured in the advertisement’s text and visuals of raw onions. Despite oleoresin’s ability to mimic natural flavors, they also provide technical benefits such as control, heat stability, and consistency. Thus, oleoresins are presented as a value-added product, a natural product that has been modified to introduce technical benefits.