Notes

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Graph A is a bar graph comparing the effectivenes of Durabrite Paprika versus ground paprika on four carriers (flour salt, wheat starch, dextrose, maltodextrin). Durabrite has a signifiticaly higher level of effectiveness across all carriers.

Graph B is a bar graph that compares the effectiveness of Durabrite Paprika versus oleoresin Paprika at room temperature on flour salt. Durabrite has a signifiticaly higher level of effectiveness.

Graph C is a bar graph that shows the stability of Durabrite Paprika versus three synthetic antioxidants (BHA, BHT, TBHQ) and one control. Durabrite Paprika is significantly more stable.

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## INTRODUCING DURABRITE

#Natural Colors That Last As Good As They Look.

Color loss caused by the oxidation of carotenoid pigments can occur in a wide variety of foods, especially snack seasonings, salad dressings, processed meats and cheeses, breadings, retorted and dry soups. This oxidation also causes foods to suffer from “off flavors.” But now, you can extend visual appeal and protect delicate flavors with Durabrite Colors. Durabrite oleoresin paprika, annatto extract, and oleoresin carrot use breakthrough technology which combines careful selection of raw materials, special processing, and a patented stabilization system to yield exceptionally stable colors.

#Durabrite Colors Dramatically Improve Shelf Life.

The graph below demonstrates the superior stability of Durabrite oleoresin paprika when dispersed on a variety of carriers – a stressful application which exposes pigments to powerful oxidation initiators. The nine-fold improvement in Durabrite color stability, demonstrated in accelerated trials (graph A), correlates to a similar improvement at room temperature (graph B). This means seasoning blends which last one month, can now last nine months. 

#Durabrite Colors Outperform BHA, BHT, TBHQ.

Durabrite Colors eliminate the need for BHA, BHT, and TBHQ. Even at levels 150 times greater than the maximum permitted dosage for BHA, Durabrite paprika lasts more than 5 times longer. The graph below shows the superior performance of Durabrite oleoresin paprika as compared to various dosages of synthetic antioxidants.

#Put Durabrite Colors To Work For You.

For more information and a detailed brochure on the performance of the full line of Durabrite Colors and Durabrite Color Blends, simply call us at 1-800-37-SPICE, or return the attached postcard. We’ll show you how Durabrite Colors can make your products last as good as they look.

KALSEC

Our Quality Comes Naturally.

1 800 37 SPICE

P.O. Box 511 Kalamazoo Michigan 49005 Phone: 1-800-377-7423 Fax: 616-382-3060

Notes: This advertisement promotes its product’s ability to create long lasting standardized colors in foods, revealing appearance has a value within the food industry. The advertisement also emphasizes Durabrite’s long shelf life, showing longetivity as a value within the food industry and among customers. Lastly, Durabrite’s stability eliminates the need to synthetic antioxidants, showing that perhaps food manufacturers want to minimize the amount of different preservatives used in a product.