Notes

[Alt Text] Colorful, glistening assortment of foods plated nicely. Foods include cheese and crackers, biscuits, olives, pickles, and ham. There is a glass beaker pouring a straight line of water in front of the food.

[Transcription]

##natural, and as easy to use as water.

Aquaresin spice flavors and colors add taste and eye appeal to all these food products and many more. 

For your convenience they provide easy dispersibility in water, brine, or syrup. Readily combine and are compatible with other ingredients including fats and oils. 

For economy Aquaresin spices require no carrier, so your blended-in cost may actually be less. Aquaresins contain no polysorbates; are “Natural Flavorings” which are FDA approved. Get the whole story.

Write or phone for your working sample and a technical data file. 

#KALSEC inc.

P.O. Box 511, Kalamazoo, MI 49005 USA

Phone 616/349-9711 Telex 224405

Producers of spice oleoresins/essential spice oils/ vegetable colors/ onion & garlic flavors/ vegetable juices.

Notes: The advertisement compares Aquaresin to water, highlighting the value of invisibility beyond function for food processing agents. It does this by centering the advertisement on the idea that, besides serving its flavor and color purposes, Aquaresins are not traceable through other characteristics of the food, similar to the lack of color and taste in water. Similarly, this advertisement highlights the values of proximity to nature, convenience, and profit within the food industry. Furthermore, the text notes that Aquaresin spices require no carrier, directly contrasting them with other forms of microencapsulated flavors, such as spray-dried flavors. This signifies the competitive nature of microencapsulation spice technology during this time.