Notes

[Alt Text]

Glistening array of oranges, lemons, and limes with cinnamon sticks next to them. There are visible moisture droplets on the fruit.

[Transcription]

##DURAROME

#Flavor that doesn’t get lost on the shelf

At MCP, we know the importance of stability and long-lasting flavor. In fact, we’ve spent over 50 years finding great flavor and keeping it fresh for you. With MCP Durarome encapsulated oils, we can hold onto the flavor of virtually any oil or oleoresin – citrus, spice, mint or any natural flavor you may need. Our patented Durarome process protects your products against flavor degradation and insures extended shelf life.

When your products leave the shelf, make sure the flavor goes with them. MCP Foods also offers you a complete line of powdered juices, spray dried oils and manufactured products. For more information, contact MCP Foods, Inc., P.O. Box 3633, Anaheim, CA 92803

#MCP DURAROME ENCAPSULATED OILS

#When it comes to taste, they’re naturals

Notes: This advertisement highlights the product’s ability to maintain its flavor for a long time, demonstrating extended shelf-life as a value in the food industry. Additionally, the image of fresh fruit, paired with specific word choice, emphasizes the value of mimicking the freshness and flavors of nature in flavor additives. Such text includes “keeping it fresh for you.” Finally, the text’s mention of multiple forms of encapsulated flavors, such as spray-dried oils and oleoresins, highlights that the field of encapsulating flavor was a significant point of innovation during this time period.