Notes

[Alt Text]

Sliced open peach with pit intact. Large droplet of juice from peach dripping off of it.

[Transcription]

##BACK TO NATURE

Today’s consumer wants it all. great taste, natural ingredients, and new ideas. McCormick & Wild has the trend-setting natural flavors that capture as never before, the freshness of real fruit. Let us show you how we can put the world’s most advanced technology in natural flavors at your disposal, to keep your products a step ahead.

McCormick & Wild, Inc., 230 Schilling Circle South, Hunt Valley, MD 21031. (410) 771-7500

Notes: The advertisement emphasizes this flavoring agent as “natural”, exhibited through the image of a raw fruit and the text. Food manufacturers and chemists aimed to create synthetic food additives that mimic nature’s qualities, highlighting “naturalness” as a prominent value within the food industry.