Notes

[Alt text] Plate of food with tuna salad. 

[Transcription]

##Pfizer Bien

##Soy protein gets new service dimensions.

When it comes to food ingredients, the name Pfizer adds a whole new set of dimensions. If you’ve been buying from us, you already know we make a wide range of products. And you also know something else – that every one of them comes to you with the assurance of consistent quality. Every one is in dependable supply. Every one is backed by modern know-how in food technology.

When a product has the name Pfizer in front of it, our broad-based reputation in the food field backs every ounce, every pound, every bag. 

Now Pfizer is bringing those standards to textured vegetable protein. Pfizer Bien. Soy based, Pfizer Bien costs substantially less than meat. One pound of it dry picks up two pounds or more of water so it’s equal to at least 3 pounds of meat or fish. 

And whether you make Sloppy Joes, tuna salads, meat patties, or just about any other meat-based processed food, Pfizer Bien will add a new dimension to the way your products look and taste. They’ll be more tender and juicy. They’ll be products that look more attractive – and looks count. One more point. Pfizer Bien is exceptionally bland. So you can flavor it exactly to your tastes. 

Pfizer has it ready for you right now – and in any form you need it. Fortified or unfortified. Colored or natural. In chunks, chiplets or minced. With our technical people standing by to give you recipe or formulation help. 

Pfizer Bien is something new in Pfizer’s long list of food ingredients. So are our tasty, pre-flavored and pre-colored Pfizer Bacon Bits. Both have big futures in front of them. For full details, please write on your letterhead, to Pfizer Inc., Chemical Division, 235 E. 42 Street, New York, New York 10017.

#Food has a better future with Pfizer

Notes: The advertisement highlights Pfizer’s reputation of consistent and dependable as traits that food manufacturers look for in business partners. The value in the advertisement is food being cost-effective, mouth-feel, and appearance.