Notes

[Alt Text] Bowl of salad sitting on top of the head of a man with a turban on. 

[Transcription]

#…and add a touch of

## EXOTICA

The “little” ingredients that make or accent the flavor of foods often come from far-away places. Always, utmost scientific skill is required to preserve their vital principles.

Although they are used in relatively small proportions, their importance is well respected at Penick.

We gather these growing things at the right season, everywhere in the world, and lavish tender care on them in shipping, storage, milling, blending and extraction. Nowhere will you find the equal of our long experience and resources in handling botanicals and their derivatives.

These services are our unique contribution to better, more economical food processing. If you are not already fully familiar with our diversified product lines, we suggest that you write today for full information.

#To get the best of Nature… call PENICK

S.B. PENICK & COMPANY

100 CHURCH ST., NEW YORK 8

735 W. DIVISION ST., CHICAGO 10

Spiceal Flavors

Oleoresins

Extracts and

Essential Oils

Vanilla Sugars

Water-Soluble Gums

Papain

and other products

derived from Botanicals

Notes: This advertisement reflects the values of foods being culturally “exotic.” The advertisement illustrates that spice extracts enable food manufacturers to add a small portion of product to create a bold flavor profile. Spice extracts are positioned as a “value-added” product that allows food manufacturers to appeal to cultural preferences of food beyond Anglo-American culture while also saving expenses by purchasing less product for the same effect. We also see the industrialization of authentic “exotic” flavor.