Notes

[Alt Text] One image of lasagna. One image of various highly processed ready-to-eat meals (Kitty dinner, Taco Kit, Sauce in a Pouch, Au Gratin Potatoes, and Macaroni Dinner).

[Transcription]

##UNIVERSAL FOODS INTRODUCES 

#IT DOES WHAT REAL CHEESE CAN’T!

##SHELFMATE

#SHELF STABLE IMITATION CHEESE

#THE FIRST IMITATION CHEESE THAT LASTS 12 MONTHS ON THE SHELF.

FOR STARTERS, WE’RE READY TO DELIVER ITALIAN. You’ll find SHELFMATE the best news ever for a broad range of Italian style food products! It’s the only high-moisture replacement that won’t mold like natural cheese. Won’t separate. Won’t encourage bacterial growth. Won’t spoil in the event of package failure. Promises that hold true for 12 months or longer at room temperature or below!

YOU CAN MELT IT, YOU CAN FREEZE IT.SHELFMATE looks and tastes Italian when you get it. And whatever your process calls for, it still looks and tastes Italian on the finished product.

LOAVES, CUBES, SHREDDED, EXTRUDED. You name it. SHELFMATE machines easily, takes any form you need. Often at substantial cost savings where you’d otherwise require an all natural grated product.

CONTAINS REAL CHEESE. Natural cheese is the first ingredient. And now the true Italian flavors you want come through for you longer and better than ever with shelf-stable SHELFMATE.

MORE CHOICES IN THE MAKING. Italian style is here and now. Meanwhile, we’re well along in development of new SHELFMATE shelf-stable imitation cheddar and blue. Just think of it! For longer life Italian, Mexican, and other speciality meal kits, salad dressings, sauces, dips, soups, snacks and more!

WHAT CAN WE DO FOR YOU? Let’s talk SHELFMATE in terms of your product needs. Universal Foods specialists are thoroughly qualified and ready to assist with research and development, quality control, distribution, marketing and other problem-solving services you may require. Call 800-23SHELF, (800-237-4353), in Minnesota 800-622-6933, or mail coupon today!

#ANOTHER GREAT ADVANTAGE FROM UNIVERSAL FOODS.

Notes: The central value presented here is convenience. SHELFMATE has a long shelf life, making it easy to transport and store for long periods of time. The advertisement also highlights that the product “looks and tastes Italian,” clearly placing value in the Italian origins of the product. This demonstrates that a food product having global, or in this case Italian, origins enhances its value within the food industry. Additionally, by noting that the product contains natural cheese, the company uses the product’s closeness to nature as a valuable characteristic to promote.