Notes

[alt. text]

 a black and white image of jelly cakes layed on parchment on decorated plates. at the bottom left, there is one image of a pudding and a spoon. at the bottom right, there is an image of jelly being spread on a piece of bread. 

[transcription]

# SALAD AND DESSERT GELS

# YOURS WITH KELCO-GEL HV 

## that are clear, sparkling and tender – with fast, clean mold release

## KELCO-GEL HV 

## KELCO-GEL LV

## products of KELCO COMPANY 

Made in three minutes and gelling in a half-hour or less, salad and dessert gels made with Kelco-Gel HV have superb body, excellent texture, and will not melt at room temperatures.

Dietetic Puddings made with Kelco-Gel LV have smooth texture and firm body for added taste and eye appeal. 

Taste Tempting Jellies are made with Kelco-Gel HV which imparts a softer body for better spreading, reduces syneresis in storage and in use. 

New York, NY

[additional notes]

The emphasis in this advertisement lies in the benefits of using gels as an emulsifier in gelatenous jellies. The efficiency of using gels are highlighted, as well as the likeable texture imparted on the products. This exhibits the beginnings of the gum movement, in which manufacturers would employ them to make the texture as enjoyable for consumers as possible. 

(Serena Goeriz)