Notes

[alt text]

An image of an open-faced sandwich, with lettuce, tomatoes, turkey, and mayonnaise. The sandwich lays on a table with a gingham table cloth, along with coffee, a bowl of soup, a napkin, and silverware. 

[transcription]

# N-LITE L for rich textured soups and sandwich spreads without the fat.

Bring rich textural qualities to your heat processed liquid foods without the fat or the calories. N-LITE L is a unique mouthfeel enhancer that imparts creaminess and lubricity to no- and low-fat dressings, sauces, soups and sandwich spreads. 

N-LITE L has outstanding mouth coating, oiliness and textural stability. It’s easy to use and requires no special processing – only mild heat – and works well in canned, frozen and dry mix (cookup) systems. It readily disperses in water and is resistant to acid, heat and shear. 

And for cold processed foods, like salad dressing and dips, there’s N-LITE LP. We also have application specific fat mimetics designed to replace fat in dairy, bakery and meat products. Your samples are waiting. Call me, Jamie Dankel, at 1-800-743-6343. Or write National Starch and Chemical Company, 10 Finderne Avenue, Bridgewater, NJ 08807. 

[additional notes]

There is an emphasis on the low-fat aspects of the specific application fat mimetics. As the diet culture rose exponentially in the late 80s and early 90s, more modified starch-based mimetics began to emerge to appeal to consumers. There is an emphasis on needing no special processing, which can be comparable to other fat replacers. The specificity of the fat-replacers application shows how hyperindividualized the low-fat craze was becoming. 

(Serena Goeriz)